Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
The conversational, jargon-free, tone of the book helps the reader to understand the essential elements of the brand identity process. Offering first-hand experience, insights and tips throughout, the book uses real-life case studies to show how great collaborative work can be achieved.
Building a StoryBrand teaches readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
The brand gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read.
This incredible book brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, Including Geometric, Effect, and Typographic, and sorted into form and style such as the alphabet, overlay, dots and squares. Perfect for any designer, looking to advance their logo skills.
In Primalbranding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primalbranding presents a world of new possibilities for everyone trying to spark public appeal—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
In this Best Seller, it explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behaviour of others.
Seth Godin has taught and inspired millions of entrepreneurs, marketers and leaders via his blog, online courses, lectures, and bestselling books.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labour instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make a change in the world.
Power Ideas from America’s Foremost Business Philosopher. Gives advice on how to set goals, control one’s finances, change one’s habits, find wisdom, and improve one’s lifestyle.
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