Try these 3 quick tips to boost your Instagram engagement
I have. It can be very discouraging. Luckily I have made over 100 Instagram carousels in the last few months and I'm about to tell you the secret formula to high performing posts.
Instagram measures how long users spend looking at your post, this is why carousels perform so well. However you can only take advantage of this if people swipe through all slides of your post.
There are many ways of getting people to keep swiping, the most effective way I've found is to test your own carousel.
Test your carousel by swiping through, checking if the information can easily consumed in 1-3 seconds.
Your goal when making instagram carousels should be to try provide as much value as quickly as possible. This means making it easier for people to read is crucial.
I've found adding text highlights the most effect method. Underlining key phases or making words bold or italic will allow people to quickly read through and gather the key information.
People often see hundreds of Instagram posts a day. Overloading them with more information can actually do more harm than good.
Try to fit all the information in your carousel into one slide, if it fits you're good to go. If it doesn't fit remove some information.
This is good rule of thumb that I use to measure how much information I'm giving,
if you would like to learn more about Instagram Carousels, consider my Instagram Carousel Masterclass